ELIZABETH McHUGH

MARKETING PORTFOLIO

I build marketing strategies that connect goals, insights, and creative to deliver meaningful, well-executed work.

My experience spans digital marketing, brand management, and marketing analytics.

DIGITAL MARKETING

I optimize channels for discoverability, engagement, and conversion. My experience includes website development (UX and UI), SEO, content creation, and campaign execution across paid and organic channels.

BRAND STRATEGY

I improve visual consistency for greater brand recognition across digital touchpoints. My experience includes sub-brand creation, logo design, and branded asset development for web, social, email, and video channels.

MARKETING ANALYTICS

I support data-driven marketing decisions by evaluating performance across channels, customer segments, and product categories. My experience includes dashboard creation, statistical analysis, and hypothesis testing.